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Organic SEO and PPC – What’s the Difference?
Organic SEO and PPC – What’s the Difference? If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is...
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How to Create a Landing Page to Gain New Customers
How to Create a Landing Page to Gain New Customers When it comes to gaining new customers online, the first step is getting them to find your website. Whether through PPC, social media, organic SEO, or...
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Search Engine Optimization (SEO) for Blogs
Search Engine Optimization (SEO) for Blogs We’ve covered the benefits of search engine optimization and why you need it for your website. But it’s important to remember that SEO extends to the...
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Advertising on Twitter to Get More Twitter Followers and Leads
Advertising on Twitter to Get More Twitter Followers and Leads As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While...
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Advertising on LinkedIn for Small Business
Advertising on LinkedIn for Small Business LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising...
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Google’s New Expanded Text Ads
Google’s New Expanded Text Ads This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first...
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Holiday Social Media Campaigns and Promotion Ideas
Holiday Social Media Campaigns and Promotion Ideas The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for...
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SEO Myths and Facts: What You Need To Know
SEO Myths and Facts: What You Need To Know SEO is a tricky business to navigate, especially for a beginner. It doesn’t help that there is all kinds of false information out there about how to get the...
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Trust Signals and Why Your Website Needs Them
Trust Signals and Why Your Website Needs Them Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a...
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Digital Marketing Trends in 2017
Digital Marketing Trends in 2017 Earlier this month, we took a look at some of the most important social media moments of 2016. But now that the month is coming to a close, it’s time to look forward to...
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